FC Midtjylland has hired former TV director Thomas Stokholm in a new role to improve the club's communication. Stokholm, a declared AGF fan, has been brought in to provide external sparring and challenge the status quo during a period with a congested fixture list. The club begins this new phase from a position of strength, sitting first in the Superliga with 28 points from 12 games, built on eight wins and four draws.
The club's CEO, Jonas Lygaard, emphasised the need for fresh perspectives to help develop the club further. Stokholm has a broad background as a creative director, author, and advisor, and he has previously worked with FC Midtjylland manager Mike Tullberg.
"I am hired for the task at FC Midtjylland for a period," said Thomas Stokholm without specifying the length of his contract. He added: "As a declared AGF fan, I have no problem at all working for FC Midtjylland." Stokholm has publicly shown his support for AGF, including on social media after a win over Sønderjyske.
The appointment comes as FC Midtjylland battles at the top of the Superliga. The team leads the league with 28 points from 12 games and has a recent form of three wins, one draw, and one loss in its last five. The last result was an important 3-2 home win over Lyngby on Saturday, where Friday Etim scored his sixth goal of the season, confirming his status as the club's top scorer. In that match, Cho Gue-sung and Philip Billing were also on target. This victory followed a 0-1 defeat to St. Truiden and a 2-1 win against Viborg. With 24 goals scored and 13 conceded in the league, the team has a goal difference of plus eleven. The leaders hold just a two-point advantage over FC Copenhagen.
The communications department at FC Midtjylland has been under pressure due to a busy schedule. Jonas Lygaard hopes Stokholm's media experience can raise the work and create a stronger organisational structure. The club looks forward to integrating his perspectives as they fight to maintain their lead in the Superliga. The next league challenge is a key away fixture against fourth-placed FC Nordsjaelland on Saturday 1 November.
The report in full is at feedball.dk
